By: Brian Evans

Sydney Sweeney’s new American Eagle ad—cleverly playing on the words “Great Jeans / Great Genes”—has sparked an irrational wave of outrage from the woke mob. But let’s call this backlash exactly what it is: a manifestation of bitterness, racism, and radical political conformity disguised as social justice.

Let’s be clear—there’s nothing remotely racist about an advertisement featuring a confident, beautiful white woman modeling denim. The pun on “jeans” and “genes” is classic marketing wordplay, not a dog whistle for eugenics. Yet somehow, that’s the outrageous claim now making the rounds—most embarrassingly by Kean University professor Robin Landa, who tried to link the campaign to the American eugenics movement. That’s not academic insight. It’s intellectual laziness wrapped in racialized resentment. If you see racism in a jeans ad simply because the model is white, you are the one with the prejudice problem.

The left’s fury isn’t about oppression. It’s about control. It’s about punishing people who refuse to bow to woke orthodoxy. Sydney Sweeney is young, attractive, feminine, and unashamed of it. She doesn’t push DEI slogans, doesn’t identify as “nonbinary,” and doesn’t insult her own country in every interview. That alone makes her a villain in the eyes of modern woke culture. Had she been non-white, obese, gender-fluid, or trans, the very same critics would be falling all over themselves to crown her “Woman of the Year.” But because she dares to exist confidently outside of the woke mold—she’s suddenly a problem.

And this is where the mask slips. The real bigotry on display here is coming from the Left. This isn’t about feminism—it’s about envy. It’s about resentment of traditional beauty, hatred for femininity, and the demand that everyone conform to a radical worldview that has nothing to do with equality and everything to do with political submission.

Even worse, these attacks have become so predictable that Americans have finally had enough. That’s why the Democrats lost the last election. People are done being bullied for noticing the obvious, for appreciating traditional values, or for simply liking a model in an ad without getting a lecture about race, gender, or privilege. The media can scream “eugenics” all they want—but real Americans are tuning them out. The more the Left doubles down on this kind of manufactured outrage, the more voters walk away.

This is also why people have stopped listening to the establishment media. Outlets like ABC, MSNBC, and CNN have lost credibility by pushing this kind of hyper-woke, race-baiting nonsense while ignoring real issues—like inflation, crime, border security, and attacks on women’s sports. When the average person sees a smiling woman in a pair of jeans and the media screams “racist,” they realize just how far gone the press truly is. Are we supposed to attack her because she is too attractive? Does the left expect everyone to submit to their left-wing narrative and body-shame her for being too white, too blonde, too feminine, or too beautiful! When the average person sees a beautiful woman modeling clothing in a tasteful manner and the radical left attacks her because she is white, beautiful, and happy, it is clearly obvious that it stems from politically incited racial bigotry and hate!

And meanwhile, American Eagle is laughing all the way to the bank. Their stock is up. The jeans selling out. And the message is clear: Americans are tired of being lectured. They want authenticity, not activism. They want confidence, not coddling. And they want ads that reflect reality, not a distorted fantasy where only the politically correct are allowed to be visible.

This culture war is no longer about tolerance. It’s about forcing everyone into a box—and punishing those who don’t fit. That’s why women like Sydney Sweeney are targeted. She doesn’t play the victim. She doesn’t check the identity boxes. She just is who she is—unapologetically beautiful, feminine, and traditional. And in today’s upside-down culture, that’s all it takes to become a target.

Let’s be honest: if this were truly about empowering women, the same people outraged by Sydney’s ad would’ve been just as vocal when women were being displaced by biological males in sports, or when brands gave endorsement deals to men mocking womanhood. But they weren’t. Because it was never about women. It was about ideology.

So let’s stop pretending this is about social justice or inclusion. It’s about bitterness, control, and the political weaponization of identity. It’s about a radical movement that cannot stand the idea of someone being happy, successful, and attractive without bending the knee to their worldview.
Sydney Sweeney didn’t set women back. She triggered the insecurities of those who built their identity on grievance instead of grace.

And for that, she deserves applause—not apology.
Let the woke mob rage. The rest of us are done listening. And we’re voting, buying, and living like it.

Sources:

“The War on Hot Women: Why the Woke Mob Hates Sydney Sweeney” by C.J. Pearson – Fox News
https://www.foxnews.com/opinion/war-hot-women-why-woke-mob-hates-sydney-sweeney

ABC features professor linking Sydney Sweeney ad to ‘eugenics movement’
https://www.foxnews.com/video/6376293915112

Sydney Sweeney’s racy ad sparks outrage but fans defend ‘anti-woke’ style
https://www.foxnews.com/entertainment/sydney-sweeneys-racy-ad-sparks-outrage-fans-defend-anti-woke-style